We are the modern alternative to hiring a full in-house marketing team or a roster of agencies. Our plans let you scale growth marketing resources up or down flexibly making us the most cost-effective way to grow long term. We create brands and campaigns for fast-growth businesses, so their customers care about who they are and what they do.
Social media is one of the best channels for content marketing as it serves as a pivotal platform to target specific audiences. However, content marketing can be much more involved than just social media, but social always plays a critical role in the distribution of a brand’s content.
Comprehensive Social Media Marketing.
With the most diverse users in the world, this social media platform is guaranteed to host your dream demographic. They’re just waiting for your brand. We’re here to scientifically target those audiences for you, whoever they are and whatever you’re selling. The Facebook Ad platform uses a highly effective targeting system that can identify your ideal customer.
We believe that to instinctively target your customer – backed by experience, analysis, and industry tools – and understand what your audience is looking for – it’s our business to get to know your business. We deep dive into your brand to roll out our digital marketing superpowers.
The goal of content marketing is to attract potential customers to your company and build a relationship with clients to generate sales. Your business’s content has to be compelling, and search engine optimized (SEO) to attract customers — search engine optimization helps your business achieve a high ranking in search engine results.
Want to know how your existing marketing campaigns are performing and identify opportunities for growth and improvement? Our team can run an in-depth digital marketing audit of your current activity, offering tips and pointers to help you improve performance across your website content, Google Ads, social media, and more. If your marketing strategy is falling short, we’ll identify ways to step it up a level.
Paid media is functional in everything we do. Going viral is no longer scalable or sustainable. Our marketing team has years of experience specializing in paid budget deployment to drive industry-leading returns on Ad Spend across all social and digital channels from paid social to PPC and display.
we provide a wide range of video services, from conference shooting to interactive video explainers. With innovative, tailor-made B2B and B2C promotional videos, we will help you achieve your business objectives. Whether it’s a small business or a larger listed company, our cooperative video production service ensures that all the specifications and priorities of our customers are achieved.
Brands must have a social media audit performed to determine what they’re already doing online. For instance, is a brand wasting time and efforts chasing the wrong metrics? To create a social media marketing plan that is effective, performing a Social Media Audit is vital. How well has the content performed and more importantly, what next steps can be taken to ensure that social media is serving as a productive channel for the overall digital marketing strategy?
Our team is proficient in running social media advertisements for companies in various industries, all resulting in a loyal following and a significant return on their ad spend. If you’re an established brand, with products and services ready to scale, or you’re a new business looking to get started in organic and paid advertising, Bigfoot Digital is here to help.
The world’s gone social. In fact, 30% of all time (and counting) spent online is allocated to social media. If you want to get in front of people, social media is the way to do it. Whether you’re interested in brand awareness, sponsored content, or a combination of both, we can help!
The short answer: it depends. While Facebook is a great starting point, we like to get to know each client on an individual basis. Because every brand is unique, deciding which platform(s) to spend time on relies on factors like where your audience is, what products and/or services your business provides and the goals you wish to achieve.
In the world of social media, you get what you give. It’s important to share industry-related content, “real-time” photos, and even user-generated content on a regular basis. At the end of the day, social media is a social network. Engaging with other brands and your social audience from a personable perspective shows people you’re more than just a brand - you’re a person just like them.
A post is a content you share on social media for your followers to see organically. An ad is a paid post to target an audience outside of your followers based on demographics and interests. Because most social media algorithms limit the number of followers who see your business' content organically, we recommend promoting important or relevant posts to guarantee more people will see them. Another great indicator of a post that should be promoted is one that performs well organically. If it's doing well on its own, putting money behind it will increase its reach.
Many businesses fail to curate content specifically for each platform. While cross-posting on Facebook and Instagram may be convenient, we recommend at the very least optimizing your posts’ descriptions for each platform.
Ads are called different names on most social channels, but in the end, they are fulfilling the same purpose. On each platform, you can set up an advertisement directly from the post to increase engagement, or set up a more advanced ad through the social channel’s advertising platform.
The Facebook Pixel Helper is another Google Chrome plugin that shows you if you have Facebook pixels on your site. The Facebook pixel can be used to track website events or conversions and can help create remarketing audiences for the Facebook Ads platform. When you click on the icon, it will tell you if one or more Facebook pixels were found.
When your social media properties are managed appropriately, you see growth through targeted boosts or ads, carefully crafted copy, highly shareable resources, captivating imagery, and platform-specific best practices. We believe in the value of gaining quality followers and qualified traffic, meaning your new followers should be members of your target audience – not just all breathing humans. So avoid buying followers or using other questionable tactics, as it’s unlikely to help your business. When a social media account has vibrant and regularly posted content, backed with some professional strategies for promotion, quality followers grow naturally.
Very. Your company’s social media strategy should absolutely include video, especially for platforms like Instagram and YouTube. Every mainstream social media channel can support video assets, and 81 percent of businesses use video marketing to boost brand awareness and sales.